This is a subject and area that I spent many hours researching, because during my early days as an internet marketer I learned very quickly that in order to make money online you had to target the right keywords.
It is essential that you understand not all keywords are successful. Some keywords may have a high conversion rate (meaning that visitors coming to your site through these keywords often convert into buyers) while others have low conversion rates (meaning it takes hundreds of visitors just to make one sale).
Obviously, keywords that have a high conversion rate are the keywords you want to target as they are the keywords that will generate sales on your site.
You may be wondering is it hard to identify these keywords? I have found the short answer is no. In fact, there are many affiliate marketers who understand the buying cycle and take advantage of these keywords so that it puts them in the best possible position to make a sale.
Understanding The Buying Cycle
If you’re an affiliate marketer then it’s absolutely essential you know the buying cycle and when people are looking to buy. By knowing this simple strategy you will be able to maximise your site to boost your income stream.
It’s generally accepted that when someone visits your site they are looking for information. This information could be for any number of reasons such as reviews on a particular product, or advice on a particular brand. It is your job as an affiliate marketer to provide this advice to the searcher and then point them in the right direction – to an online store where they can make a purchase.
Take the following keyword as an example:
Searcher types in keyword: Dishwashers
“Dishwashers” is a very broad keyword and it is therefore difficult to know for certain what the searcher is looking for. For example are they looking for reviews on dishwashers? Do they want their dishwasher repaired? Or maybe there is a specific brand of dishwasher they are looking for? Often broad keywords like this one have a low conversion rate as it is difficult for an affiliate marketer to provide information on dishwashers when they are unsure what information the searcher is looking for.
My recommendation is to stay clear of these keywords as you are unlikely to make many sales with them. Instead my advice would be to focus your efforts on targeting more specific keywords like the following.
Searcher Types In Keyword: Miele Dishwasher
As you can see this keyword is more refined than the search “dishwashers” which means you are clearly able to identify the user is searching for a specific brand of dishwashers – Miele dishwashers.
You can also tell from this keyword that the searcher is looking for specific information regarding Miele Dishwashers.
So, as an affiliate marketer you would need to set up a page outlining the different models of Miele Dishwashers available for purchase, along with reviews of each of the different models. It would also help if you could try and recommend one dishwasher in particular that really stands out compared to what else is available. It always helps to try and point the searcher in the right direction and to provide your visitors with value on your website.
Most searchers will be looking for guidance and recommendations of the best Miele Dishwasher. If you are able to indicate to the searcher you have the knowledge and a reasonable amount of information about dishwashers then you will gain their trust and assume you’re an expert on the subject. By gaining the confidence of your searchers they are more likely to take your advice on board and perhaps buy what you are marketing on your site.
Searcher Type In Keyword: Miele Dishwasher g2470
These types of keywords are gems. This is because in most cases the searcher is in the second stage of the buying cycle and has identified not only a brand of dishwashers, but also a model number. As you can see this keyword is more refined than the previous, as we now know exactly what model the searcher is after. This allows the affiliate marketer to provide a page dedicated to this dishwasher in particular – Miele Dishwasher g2470. These are always the types of keywords marketers take a keen interest in because they have high conversion rates.
As an affiliate marketer you would create a page or website, dedicated entirely to this brand and model of dishwasher. This will cause your conversion rate to drastically increase basically because your website is dedicated around this one search.
Searcher types in keyword: Buy Miele Dishwasher g2470
This is the absolute ideal keyword you want to target. This is the final stage of the buying cycle. The searcher has identified the brand they are interested in, the model number and with the keyword “buy” we can conclude the searcher is looking for the best place to buy this brand and model of dishwasher – can it get any better than this?
The other thing about these keywords I want to mention is they are ‘long tail’ keywords meaning you can in most instances rank in search engines fairly easily.
However, you must remember that these longer keywords often get searched for much less than the broader keywords like “dishwashers” or “Miele Dishwashers”. Nevertheless. they are very high converting keywords which make them a potential goldmine for affiliate marketers.
Conclusion
You will find keywords like ‘Miele Dishwasher g2470” and “Buy Miele Dishwasher g2470” are excellent keywords to target because they have the potential to bring in sales.
As mentioned above, these keywords are also long tail which makes it much easier for them to rank on search engines compared to broader keywords like “dishwashers” which would be much more competitive. Generally, these keywords may not be searched for very often, but when they are searched for you will find them to be very high converting.
Therefore, it is well worth remembering that by targeting keywords where the searcher is at the later end of the buying cycle, you are putting your site in a much better position to make a sale.
Fox Marketer
